Reputation Management can be one of the most expensive processes you have to go through with your business. It becomes costly when a few bad eggs put a target on your business' back and make it their mission to murder your credibility. It can cause a business to lose customers, lose money, and sometimes lose the business as a whole. Believe it or not, it happens. Sometimes it might not be your customers or your competition. Sometimes companies do it to themselves by not separating their personal lives from their business. Take a look at this article from Fox News about a company that ruined their reputation due to their behavior on social media. Things like this make companies very vulnerable. So vulnerable in fact, that they are willing to pay just about ANYTHING to make these things go away. Is it possible to make a tough situation better? Yes. But unfortunately, there are companies out there that take advantage of business owners by charging astronomical amounts of money for their own version of reputation management. They over promise and under deliver and the business owner is left in the same situation they started in. Disputes can get quite ugly and even result in lawsuits. We, at Premier Marketing Experts, understand your plight and are willing to create a customized execution plan for your reputation management. We take the focus off the negative and place it on the positive. Here are some areas that we concentrate on regarding reputation management:

SOCIAL MEDIA

Social Media etiquette is extremely important in today's society. People can lose jobs or their reputations just by misconduct alone. This is especially important regarding businesses. Just ask the businesses who ruined their own brand by unprofessional behavior. Sometimes it is not you, it might be a disgruntled customer that has taken things way too far by sounding off  to Facebook, Twitter, and the rest of the social media world how horrible they think your company is. As a business, you have the right to defend yourself but how do you handle it so that it does not ignite a firestorm?  Allow Premier Marketing Experts to be your liaison and attempt to remedy these sometimes disastrous situations. So if you are dealing with a situation and are not sure how to respond, call us today for an in-depth analysis. No, we are not attorneys and do not provide legal advice but what we can do is help you before it comes to that.

ONLINE REVIEWS 

Review sites such as Yelp or Angie's List can definitely help your business as much as they can hurt your business. It is important for you to not allow sites like these to go unchecked. There are many businesses out there that have not even claimed their pages. The drawback to that is if someone created a business page for you, reviews could be running rampant on your company without you even knowing it. If you are not in a position to respond back to disgruntled customers, the consequences could be catastrophic for your business. Unresolved issues can make a strained situation much worse. It can even result in legal action for either parties. Can it be resolved before going to court?​ The last thing you want to do is involve attorneys if it is not absolutely necessary. Who wants to spend that kind of money?  Most people would rather not. Premier Marketing Experts can help. Once again, we are not attorneys but would like to put you on the right path. Call today.

personal vs business

Depending on the type of work that you do, it may be important to keep your business and personal life separate. You should keep in mind that whatever you do in your personal life, could be a reflection- good or bad- on your business. We are in a politically correct, social media society so it seems that everything you do is under the internet microscope. Knowing that, make sure that you take extra care of what you put on your personal social media. If you run a daycare, it might not be a good idea to post pics of you partying on your Facebook page. Yes, that is your page, however, people are always watching. People have lost their careers over less due to the things they put on social media. Don't get into ugly arguments with people online. Don't insult anyone. Separate yourself from all online negativity. Don't lose your business over this stuff. Act as if whatever you post can be held against you in court-  because technically, it can. 

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